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China Gas Information
In "positioning itself to air-condition expert" and speaking, 2011 start it is constantly: first on news early shenzhen landed successfully prepared with small and medium plate market, the force will be aiming at capital "life hot water supply the first brand, the world of gas manufacturing center"; Followed the 2011 annual (the twentieth) the Chinese market in the commodity sale statistics results, according to the all-china commercial information center more than 5,000 of the large retail enterprise 2010 annual the commodity sale situation of special statistical investigation, and gas water heater integrated market share and market sales both the first crown off again.
And brand management department LiHuiZhen told reporters ahead in this spring, can harvest the fruit, a main reason is open and takes the lead in the domestic gas "blue ocean strategy", the product includes not only the traditional "fixed" gas products, such as gas water heater, kitchen burning gas, etc, the more are aiming to future in China's growth potential is very large mobile gas products, such as gas burn oven, gas wall-hang boiler, etc.
"The backbone of the gas stove products is moving, it by gas burn oven while, at present mainly in Europe and barbecue market very popular in domestic has had part, but also belong to demand the product, the future growth more potential." Chinese hardware products association deputy secretary-general LiuRunFeng said that at present domestic have included, many enterprises and start producing such mobile gas, but more to export primarily.
Not only learned, gas water heater burning gas and the common kitchen burning gas and other products, gas burn oven, gas MieWenQi, outdoor gas water heater, even gas refrigerator, gas air conditioning, gas rice bao, these people are higher quality of life, the pursuit of all products because gas relative electricity this energy can be transferred, easy to carry, and therefore more characteristic of the outdoor life can support people.
According to introducing, and want to do is gas burn oven products, because this domestic promoted in foreign markets has been used widely, and have export and the accumulation in product technology no problem, and the target market will be focused on the quality of family life has certain people outside recreational life, such as outdoor picnic, barbecue, family gatherings.
LiHuiZhen explained, with domestic standard of living rise, many consumers will produce market demand for these products. On the one hand, the acceleration of urbanization, and numerous high-end residential appear, makes the garden life into many Chinese family, but also makes the family reunion increases; On the other hand, is the car market continues to visit the weekend, fiery suburban more convenient, can carry on car air-condition will more mobile market.
Despite the new leisure will bring new market demand, but according to "dream into reality", life and consumption habits changing obviously not can be completed overnight. "This product is very popular in Europe, basically, general the typical American family are the necessary product, more for family reunion, barbecue, etc, but in our country now still in its infancy, an important reason why Chinese and foreign consumption and living habits of different." LiuRunFeng analysis points out, China, at present, family gatherings barbecue is not very common, and the words of the barbecue, if involves flame, have violated the relevant provisions, thus cultivating consumption habits is this product can be the key to mass market. Now, some domestic hotel began to add such spending projects, but are not very common.
It is reported, current domestic guangdong, zhejiang, more companies are moving, these enterprises producing gas mostly exported to such situation also determines the at present this kind of product quality standard, basically all emulate to Europe and America. LiuRunFeng said, this kind of product quality standards, domestic mainly is the standard reference abroad. Its core is to consider its security, the main reason was that such a service life of the product are usually not very long, many are used several times later will replace, so security performance is placed on the first, other performance needs of the relative is not very high .